Joan Vieweger became associated with Perspectives/The Consulting Group, Inc. in the Fall of 1986, providing free-lance research services on a project-by-project basis.  During the Summer of 1987, Joan Vieweger formally joined the company as Executive Vice President.  Her responsibilities include the design, implementation and analysis of the company's primary and secondary research projects as well as strategic planning, market development and concept positioning analysis. 

            Prior to her involvement with Perspectives, Ms. Vieweger held the position of Director of Sales and Marketing for CREST - An NPD Group Company.  As such, Ms. Vieweger was responsible for the sales and marketing of the company's syndicated and customized research services.  She was also instrumental in the development of the CREST Target Market Development Network program... a management tool designed to identify and locate consumer demand on a national, market or site level for expanding restaurant concepts and products.  During her tenure with CREST, Joan Vieweger also held the position of Project Director, managing the day-to-day details of the company's consulting projects, including the program development and implementation for the International Foodservice Manufacturers Association's COEX (Chain Operators Exchange) meeting... the foodservice industry's premiere educational forum. 

            Joan Vieweger studied Marketing and Business at the University of Wisconsin Milwaukee and William Rainey Harper College in Palatine, Illinois.  She is an active member of the International Foodservice Manu­facturers Association (IFMA), Foodservice Consultants Society International (FCSI), Chaine des Rotisseurs, Southern California Culinary Guild and International Food, Wine & Travel Writers Association (IFWTWA).