ICE for the Hospitality Industry (Latest Article)


A recent study by the FCSI (Food Service Consultants International, USA) states that there are over 3 million restaurants worldwide and about 20 million persons employed therein.
 

It is my assertion that these numbers will grow rapidly in the next five years due to

  • Increased literacy in countries like China and India- statement of life style

  • Higher incidence of eating out of home with increasing number of couples working-convenience

  • Increased awareness-Hygiene

  • Higher availability of reasonably priced food outside of home worldwide- technology and economics.

The convergence of technology of Internet, software and telecommunications will necessarily make competition intense in spite of growth. 

The hospitality business will need to concentrate on increasing revenues and sticking to it’s core competence of providing food, room, entertainment, lifestyle statement and leisure to the clients. The industry being highly fragmented and diverse in terms of  size,location, tradition and ownership will most likely be free of monopolistic procurement. A substantial percentage of these businesses will outsource their procurement process to remain profitable. 

A large number of software and communication technologies are available to provide services which are beneficial to the buyer community. These services would be available for existing business as well as new businesses. These services will provide products and services customized to individual needs. 

These services will

  • Increase the speed of delivery,

  • Improve the product offering,

  • Increase the product offering,

  • Increase the value of individual transaction,

  • Reduce inventory,

  • Vary the product mix,

  • Enable purchase of better quality inputs through awareness and affordable cost,

  • Reduce cost of procurement and

  • Reduce cost of the products and services through bulk purchases by the service provider.

At the same time by designing and providing a wide range of solutions, through a large number of consultants worldwide, to diverse everyday real business problems, in quick time through chat and messaging, the service provider will become a trusted advisor, who applies the available technology to the customers needs and is not just another source. This will bring about loyalty to the service provider. An initial focus on small businesses and their needs would actually lead to developing new solutions for larger corporations. 

The vendor community will be helped in adopting and adapting to E- Commerce, increasing it’s sales volume at lower prices. The service provider will leverage the relationship network by enabling vendors to vary the product mix and to reduce there costs to goods sold by providing E-CRM solutions and services like data warehousing and data mining ,CAD services, lower marketing and warranty costs by setting up shared call centers for messaging  etc. 

The service provider through its network of buyer and vendors can also help individuals in the hospitality industry who in there current job situation will be using these services for their organisation, meet their personal career goals. This can be done by creating awareness of new opportunities, speeding up the hiring processes and getting the right person for the right job through automatic, efficient and targeted computer matching of individual job opening with experience, education, skills, and work attitude of prospective employees in the database. 

The future of the hospitality industry lies in adapting itself to the ICE Technologies.

 
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